How to Deal with Imposter Syndrome in Digital Marketing
We’ve all heard the phrase, “fake it ‘till you make it." To that, I say— how do I know when I made it so I can stop faking it?
Imposter syndrome is the phenomenon that happens when high-achieving individuals internalize a collection of feelings of inadequacy caused by self-doubt, culminating in downplaying or denying any sense of accomplishment. Imposter syndrome is an established but growing issue many individuals deal with. A study showed that 82% of people say they’ve experienced the sensation of Imposter Syndrome.
In digital marketing, much pressure is put on innovation, which can quickly become overwhelming. So, what do you do after “faking it?” We’ll explore a few tactics to keep you on track and maintain your confidence (and sanity) while doing so.
What are the warning signs of Imposter Syndrome?
avoidance of feedback
reluctance to ask for help
attributing success to external factors
overworking towards burnout
What to do when you feel like you don’t know what the $@#* you’re doing
Although there’s no distinct cure for imposter syndrome, there are helpful tricks to keep in your pocket. I tend to think of them like Dickensian Christmas ghosts that can whisper in my ear.
You can do this (Present)
Start by setting reasonable expectations to give yourself measurable signs of success, growth, and areas for improvement. Stop blaming your limitations on mistakes or failures and attributing your success to luck alone. Failures are part of life. No one expects you to be perfect, especially when learning something new.
Next, remember that success is in the eye of the beholder— so put a good frame on it. What do I mean by this? Rephrase your internal monologue to frame what you see as flaws as opportunities. Emphasize the processes you took instead of the level of achievement or outcome.
“They can tell I don’t know what I’m doing,” becomes “I may not know the exact answers now, but I’m smart enough to figure them out.”
“I am not talented enough to be here,” turns into “I was hired because they think I can add value. I can learn a lot from my team and will only get better by asking for their thoughts.”
“I screwed up,” shifts to “Now I know what I want to do better next time.”