Omnio Marketing: Our Why
Have you heard the phrase, “it’s not what you do, but the way in which you do it?” This mentality is the pillar of effective marketing. Think about the stories that have stuck with you, the commercials you remember from childhood, the jingles that have been burned into your brain. Memorable marketing begins with good storytelling and is successful through strategic implementation. We realize that marketing agency options are abundant, so Omnio wants to leave that lasting impression by making your voices stick out thoughtfully.
“I’m a huge history buff,” says Omnio founder Sara Orr, “so it’s intriguing to me how our society started to build their own way of selling goods by utilizing persuasive communication for their products. It makes me feel that what we do as marketers is part of an ancient tradition, and although maybe a bit corny, it’s a little poetic.”
Why marketing remains omnipresent
You’re constantly consuming content, whether you realize it or not. The shirt you’re wearing today, the car you drive, the food you choose to eat, and even the apps you decide to place on your home screen— all those decisions are affected by marketing. To make marketing compelling, you must deliberately tap into an emotional connection while being informative. However, the more potent trick is to consistently interact with the right people in the right place who will take the time to engage with your business. Good marketing engages with your audience, keeps the conversation going, and nurtures a lasting connection.
These days, to do the above means utilizing digital marketing. This type of marketing involves using websites, mobile devices, social media, search engines, and other similar channels. Omnio, therefore, looks at where your audience is and what they’re interested in to deliver a higher-quality candidate to you through tailored lead generation strategies— our bread and butter service.
Sara’s new chapter and the beginning of Omnio
After working in marketing for over 15 years, Sara decided to launch Omnio to quench her desire to grow and fill a gap she saw throughout the industry. “I have never worked in an agency before, to be transparent. However, that never once made me second-guess my decision. I’ve worked with many marketing agencies and had an amazing opportunity to meet some very talented individuals. I also had the opportunity to fully understand what it was like being a client and how much work and time it took on my end (as a client) to partner with a marketing agency.” Sara’s goal was to create a team of highly adaptive experts to provide cohesive, personalized plans for clients more effectively.
“I have an insatiable drive to continue learning and providing solutions to growing and expanding businesses; this was my calling in life. I’ve loved every second and am proud of the work that we’ve already done.”
Culture: more than a buzzword
At Omnio, our internal culture is defined as an environment where committed experts in their field all have a seat at the table. We are a small team of competitive spirits and lovers of knowledge. This means we value working collaboratively but can also produce quality results individually. Our team is dedicated to continuously learning and developing our skillset to adapt to our clients’ needs because learning should never stop, especially in marketing, where things are constantly evolving. Perhaps most importantly, we believe that company culture should reflect the ability to comfortably surround yourself with people who will challenge and support you. Our culture is meant to be a place to thrive and build upon your passion.
“Company culture is vital to me,” says Orr, “you spend most of your time with your coworkers—more than you do with your family and friends outside of work— so having a strong internal culture is a high priority.”
Working with Omnio
At Omnio, we act as craftsmen and take great pride in our work. We know there are many marketing options, but we believe that our boutique touch is what sets us apart. We don’t want to be everything to everyone— we want to be the best at what we do for our clients so they can be the best at what they do for their customers.
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